Using Data to Drive Business Growth: Grow with Google Workshop (Free Event)
Generating traffic to your website is just the first step. Smart businesses and brands take their marketing one step further by understanding more about their audience and focusing the key website actions, or goals, that matter most.
Using data from a variety of free Google tools, you can develop a better understanding of your audience, the channels they use to find your website, your most popular content, and what goals visitors are trying to achieve. This knowledge can help you make better decisions about your marketing efforts and drive business growth.
At this free Grow with Google workshop, you'll learn best practices and analyze trends about how customers engage with your business online, and then turn these insights into well-informed, actionable decisions on how to improve your marketing efforts.
In this session we?ll introduce several topics, including:
? Identifying business goals and how you plan to use your online presence to achieve them
? Incorporating data into your marketing plan
? Selecting tools to help you find the answers you need
Google tools we'll cover include:
? Google Analytics
? Google Tag Manager
? Google Search Console
? Google Trends
? Google My Business
? Google Ads
? Google Data Studio