The ABCs of BD: You can't rely on customers finding you
Date and Time
Tuesday Mar 10, 2026
11:00 AM - 12:00 PM MDT
BONUS! The register fee also includes a 2nd session devoted to a group discussion where you can share ideas and glean best practices from other attendees. It's two weeks later on Tuesday, March 24th from 11am to 12pm.
Location
Virtual workshop on Zoom; register on Eventbrite to gain access
Fees/Admission
Contact Information
Andrew Ettenhofer
Send Email
Description
The ABCs of Business Development is an ongoing series of virtual workshops covering foundational business development topics.
In this virtual workshop, we discuss the strategy and tactics of sales outreach. While marketing is a crucial component of business development, it's ulimately more passive. It's meant to attract customers to you (BTW - attraction is our April topic). On the other hand, sales outreach is more active. You are hunting for potential customers and persuading them to work with you.
Yes, this can mean cold calling and emailing. It can be scary - fraught with unknowns and rejection. But there are ways to make your activities more strategic and fruitful, and less awkward and frustrating. Spend an hour on Zoom deconstructing sales outreach and discovering new ways to make it effective and - dare we say - fun!
BONUS! The register fee also includes a 2nd session devoted to a group discussion where you can share ideas and glean best practices from other attendees. It's two weeks later on Tuesday, March 24th from `1am to 12pm. See FAQS on the Eventbrite page for more info about the format of The ABCs of Business Development.
In this virtual workshop, we discuss the strategy and tactics of sales outreach. While marketing is a crucial component of business development, it's ulimately more passive. It's meant to attract customers to you (BTW - attraction is our April topic). On the other hand, sales outreach is more active. You are hunting for potential customers and persuading them to work with you.
Yes, this can mean cold calling and emailing. It can be scary - fraught with unknowns and rejection. But there are ways to make your activities more strategic and fruitful, and less awkward and frustrating. Spend an hour on Zoom deconstructing sales outreach and discovering new ways to make it effective and - dare we say - fun!
BONUS! The register fee also includes a 2nd session devoted to a group discussion where you can share ideas and glean best practices from other attendees. It's two weeks later on Tuesday, March 24th from `1am to 12pm. See FAQS on the Eventbrite page for more info about the format of The ABCs of Business Development.
